Athletech News Highlights Joylux's ILYEO™ body Launch at the US Open

Athletech News explored how this year's U.S. Open became a major stage for fitness and wellness brands, as wearables, recovery technology, nutrition and athletic apparel converged around the tournament. Joylux was among the brands featured, timing the introduction of ILYEO body, its hands-free red-light therapy device, around a launch event at the Open. Designed with midlife women in mind, ILYEO body offers temporary relief of minor muscle and joint pain. The article also looks at how off-site events, suites and a growing creator presence have turned U.S. Open week into a marketing event of its own.

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