Joylux featured in Women's Wear Daily
We’re excited to share that Joylux has been highlighted in the renowned Women’s Wear Daily (WWD)! This feature celebrates our commitment to women's wellness, especially through our innovative product, vFit, and the visionary work of our founder, Colette Courtion.
Leading the Way in Menopause Care
The article "The Race to Build the Menopause Category Is On" focuses on the growing need for effective menopause solutions. It states, "Menopause isn’t a marketing play. It’s a need state," emphasizing the importance of addressing real health concerns for women.
Colette shared her thoughts on the evolving menopause market, noting, "There was a surge of brands, and now we're starting to see a decline. There's been quite a few brands that have not made it because their brand promise of helping women in menopause is not being met with the products that they're offering".
Spotlight on vFit
WWD shines a light on vFit, our device that uses red light to help promote natural hydration and pelvic floor strength. This recognition underscores our mission to deliver real, effective solutions for women. As Colette says, “The next generation won't even have to worry about menopause because it will be like period care [and] puberty. It's just a phase of life. Here are the tools, and this is how we deal with it”.
Empowering Women with Knowledge
Education is key. Dr. Somi Javaid, quoted in the article, states, "The biggest thing that individuals want is education from a valid source. They want to know that they are not just being sold something." This aligns perfectly with our mission at Joylux.
We’re honored by this recognition and committed to continuing our work in providing top-notch menopause care solutions. Thank you for being part of our journey!
